Pricing & Investment
Straightforward starting pointsEvery business is different. That doesn't mean pricing has to be a mystery.
These starting points give you a realistic idea of investment before we talk. Once I understand what you're trying to achieve, I'll scope the work properly.
You'll know whether we're roughly in the right ballpark before spending time on a detailed conversation.
A focused local-business website and a larger strategic project shouldn't carry an artificial identical price.
You won't be pushed into Bronze, Silver or Gold simply because three pricing cards look good on a website.
Scoped project
per month
per month · ad spend separate
Initial project
Focused strategy project
per month
Prices are starting points and may vary with scope, complexity and the level of ongoing involvement required. Any third-party costs are identified separately before work begins.
NO SURPRISESWebsite Design
The starting price is for a focused professional website where the scope is clear and the goal is to give the business a much stronger digital foundation.
Larger sites, deeper content work, integrations or more involved strategy simply need a larger scope. I'll establish that with you before the project begins.
Typically suited to an established small or local business that needs a focused new website without unnecessary complexity.
It's not a stripped-down “starter package” — just a project with a sensible, contained scope.
Depending on the project, the work can include:
The investment increases when the project genuinely involves more work, such as:
The scope and price are agreed before work begins, so you know what we're building and what the investment is.
A £1,495 project doesn't become £3,000 because I found a better package to sell you. It costs more when there's genuinely more to do.Have a website project in mind? Tell me a little about the business and what you'd like to improve.
Discuss Your WebsiteVisibility & Acquisition
Not every business needs every channel. The right investment depends on where the opportunity is.
That might mean strengthening organic visibility, reaching active demand through advertising, improving how the business appears in AI-assisted search — or combining them intelligently.
Local SEO
Ongoing work to strengthen your visibility across Google Search and local results — based on what the data shows rather than a fixed monthly checklist.
Businesses where local or regional search is an important source of enquiries.
Google Ads
Initial campaign setup from £295
Campaigns are planned, monitored and improved around attracting useful search traffic and the enquiries that actually matter.
Google advertising spend is separate from Digit's management fee and paid directly to Google.
AI Visibility
A focused starting point for understanding how your business is represented across AI-assisted and generative search, then strengthening the information and signals those systems can use.
No one can guarantee that ChatGPT, Google AI or another AI system will recommend a particular business. The work is about improving understanding, evidence and discoverability.
Local SEO, Google Ads and AI visibility aren't three boxes that every business needs to buy. Sometimes one channel is enough. Sometimes they work better together.
The starting point is understanding where the opportunity actually is.
Tell Me What You're Trying to Improve →Strategy & Growth
Sometimes the problem isn't a lack of digital activity. It's knowing what deserves attention next.
Strategy gives you direction. Ongoing Digital Growth gives you someone to help turn that direction into practical, connected work over time.
Digital Strategy
A focused review of where the business is now, what's working, where opportunities may be getting missed and what I'd prioritise next.
Clearer priorities and a practical direction — whether Digit carries out the work afterwards or not.
Digital Growth
Ongoing strategic and practical support for businesses that want their digital presence actively improved rather than left sitting between occasional projects.
One connected relationship with someone who understands the business — rather than several disconnected digital suppliers.
You don't have to start with an ongoing relationship. Sometimes a focused piece of strategy is exactly what's needed.
Not sure where the opportunity sits? That's a perfectly good place to start.
Tell Me About the Business →Pricing FAQ
Starting prices give you a realistic idea of investment. The final cost depends on what the business actually needs.
Once I understand the project, we'll agree the scope, the investment and how the work will be handled before anything begins.
The useful questions people tend to have before deciding whether it makes sense to talk.
Because two projects that look similar at first can involve very different amounts of work.
The starting prices show you the minimum investment for that type of work. Once I understand the business, what you're trying to achieve and what's involved, I'll give you a properly scoped price.
New Digit website projects currently start from £1,495.
That starting point suits a focused professional business website with a clear scope. Larger sites, more substantial content requirements, integrations, advanced functionality or deeper strategic work will increase the investment.
Yes. For fixed-scope project work, we'll agree the scope and price before work begins.
If something significant changes later, I'll discuss the effect on scope and cost with you rather than simply adding unexpected charges.
Project payment arrangements are agreed before work begins.
Depending on the size and nature of the project, that may involve an initial payment and one or more staged payments.
No. Digit's Google Ads management fee covers the work involved in planning, managing and improving the campaigns. The advertising budget itself is separate and is paid to Google.
Any other relevant third-party costs will also be identified separately.
No. Ongoing work is agreed around the level of involvement the business needs rather than being sold as a public bundle of hourly credits.
The service is about actively managing and improving the agreed areas of your digital presence.
Yes. Not everything needs a fixed project or monthly arrangement.
Existing-site improvements, troubleshooting and smaller pieces of digital work can be handled hourly where that makes more sense. The current Digit hourly rate is £50.
That's completely fine. You don't need to diagnose the solution before getting in touch.
Tell me about the business, what's happening now and what you'd most like to improve. I'll help work out whether the right next step is a website project, SEO, Google Ads, AI visibility, strategy, ongoing Digital Growth — or something simpler.
Ready When You Are
You don't need a finished brief or to know which service is right. Tell me about the business, what you'd like to improve and where things stand now.
Start a Conversation →No predetermined package · Just a sensible starting point
DIGIT WEB DESIGN · HINCKLEY