Selected work

Google Ads · Website Design

Suffolk Solar

A focused one-page solar website designed around Suffolk relevance, paid-search traffic and a direct enquiry journey.

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Client
Suffolk Solar
Service
Google Ads · Website Design
Location
Suffolk
Project
Lead Generation

03 · Challenge

What needed to change.

Suffolk Solar needed a focused destination where people arriving with clear solar-installation intent could quickly understand the offer, its geographic relevance and the route to enquiry.

Rather than requiring visitors to navigate a large general-purpose website, the experience needed to keep attention on the Suffolk proposition and provide a direct path towards a solar assessment.

04 · Approach

What Digit did.

Digit created a focused one-page website aligned with Suffolk geographic targeting and the needs of paid-search traffic.

The page uses a concise information hierarchy to establish the proposition, explain the installation partner and solar process, answer common questions and move visitors towards a structured enquiry journey. Calls to action remain prominent throughout, with the experience designed to work clearly on mobile as well as desktop.

The site was deliberately designed as the destination for a Google Ads campaign. The decision was to match the scale of the website to its commercial purpose rather than prescribe a larger build.

05 · Deliverables

What the project included.

  1. Focused responsive one-page website
  2. Campaign-led page architecture
  3. Suffolk geographic positioning
  4. Clear solar service proposition
  5. Structured solar assessment enquiry journey
  6. Direct contact and call-to-action pathways
  7. Google Ads landing destination
  8. Responsive and mobile optimisation

07 · Results

Evidence of what changed.

The focused Suffolk Solar website was used as the destination for a geographically targeted Google Ads campaign. Between 3 June and 28 August 2026, the campaign generated 2.78k ad impressions, 159 clicks and 13 recorded conversions — measurable evidence of the website operating as part of an active lead-generation campaign.

2.78k

Ad impressions

Google Ads campaign, 3 June–28 August 2026

159

Ad clicks

Google Ads campaign, 3 June–28 August 2026

13

Recorded conversions

Google Ads campaign, 3 June–28 August 2026

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