03 · Challenge
What needed to change.
Suffolk Solar needed a focused destination where people arriving with clear solar-installation intent could quickly understand the offer, its geographic relevance and the route to enquiry.
Rather than requiring visitors to navigate a large general-purpose website, the experience needed to keep attention on the Suffolk proposition and provide a direct path towards a solar assessment.
04 · Approach
What Digit did.
Digit created a focused one-page website aligned with Suffolk geographic targeting and the needs of paid-search traffic.
The page uses a concise information hierarchy to establish the proposition, explain the installation partner and solar process, answer common questions and move visitors towards a structured enquiry journey. Calls to action remain prominent throughout, with the experience designed to work clearly on mobile as well as desktop.
The site was deliberately designed as the destination for a Google Ads campaign. The decision was to match the scale of the website to its commercial purpose rather than prescribe a larger build.